Content for search engine optimisation
I’d say the majority of the clients who come to me to talk about search engine optimisation have fast forwarded straight to the ‘pointy end’ of the triangle, without getting the basics right.
A great foundation is really essential, otherwise it’s like building a beautiful house on sand. You’ve got to get the basic stuff done first, and then build on from there.
Despite the continuous evolution of search engines algorithms, one of the most important factors to get to grips with is your content, and defining a strategy is the first place to start.
Content is still the number one ranking factor for SEO
I know we are all bored hearing about it, but if you’re managing your own website the content comes first – you could have the best design in the world but without the right content it is just style over substance.
Understanding how to develop a content strategy and then begin to structure your content around that is key.
Your website content provides a great way to promote your business and its products. It is a form of marketing that focuses on creating and distributing content, such as text, images, video or audio files.
Your content helps you attract more customers by building trust and earning their attention. It provides them with information about the your products and services, which in turn improves your customer conversion rate.
When someone visits your website, you ideally want to convert that visit into an enquiry and then a paying customer.
It is also important for search engine optimisation (SEO) because it helps your websites rank better in search engine results pages (SERPs).
What is content strategy
Content strategy is the process of planning, creating and managing content with the goal of delivering a valuable experience to your target audience.
The content strategy process typically includes:
– Defining who your target audience is
– Defining what they need or want
– Identifying all the content you have and where it lives, categorising it by type, format and medium
– Deciding what you will create in the future, taking into account trends and new technologies
It is important to remember that content strategy and SEO strategies are not mutually exclusive. They can work together to create a great user experience and increase your conversion rates.
To make the most of your content strategy, you should have a clear understanding of what your audience wants from you. You should also know that it’s not just about the content, but also about the user experience too.
We’ve know that SEO strategies can be used to optimise your site for search engines, but it’s also important in order to optimise for users too. Your content strategy will help you outline your plan for marketing your business via your content.
What is content marketing
Content marketing is a way of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
The importance of content marketing for SEO is that it provides the best opportunity for your business to actively engage with your prospective customers.
It’s important to note that this isn’t just your website pages and posts but also social media and email campaigns, etc.
The more content you have on your website the better your chances are at ranking higher in search engines.
How to make the most of your content and SEO Strategies
It is important to remember that SEO and content strategies are not separate entities. They are a part of the same process and should be handled accordingly.