Why Great Design Takes More Than Just Looks #
When you work with Mulberry Design, you’re not just getting a pretty website. You’re getting a carefully considered, well-structured digital space built to perform, not only in how it looks, but how it behaves across every screen size and for every user.
That’s why it’s so important to trust the review process. It’s a collaborative stage where your ideas and our expertise come together to build something that’s beautiful, functional, and future-proof.
Designing for People, Not Just Pixels #
A great website isn’t just about what looks good on your laptop. We design with your audience in mind, making sure the site is easy to navigate, quick to load, and delivers a seamless user experience whether someone visits on a desktop, tablet, or mobile.
This is called responsive design, and it’s one of the cornerstones of what we do. It ensures that your content automatically adjusts to fit the screen it’s viewed on, always readable, balanced, and accessible.
Why the Review Process Matters #
During the review stage, we’ll go through the first version of your website together. This is your chance to see how all the elements: layout, copy, images, functionality, come together in a real-world setting.
But more than that, it’s the point where our design knowledge becomes your secret weapon. We’ll advise on what works well visually and functionally. Sometimes that might mean adjusting something that looks lovely in isolation, but doesn’t serve your users well in practice.
So if we suggest changing an image, adjusting spacing, or reworking a layout, it’s not to compromise your vision, but to enhance your site’s impact and make sure it works brilliantly for the people using it.
Image Choices & Responsive Design #
Images are a powerful part of your website, but they can behave differently depending on where and how they’re used. Here’s what to keep in mind:
1. Cropping & Scaling #
Images often crop slightly on mobile to fit smaller screens. We’ll make sure key elements remain visible, but choosing images with some space around the edges makes this easier and more effective.
2. Focal Points #
Let us know if there’s a specific focus in an image (a face, product, or detail). We’ll do our best to keep it front and centre as layouts adjust across devices.
3. Orientation Matters #
Landscape images tend to work better in banner areas or full-width layouts, while portrait images suit galleries or mobile views. We’ll guide you through the best choices for each section.
Working Within a Framework – And Why That’s a Good Thing #
We design within a flexible framework that ensures your site is consistent, responsive and scalable. It’s not restrictive, it’s strategic.
This foundation allows us to:
– Build more efficiently
– Maintain consistency across all screen sizes
– Keep performance fast and SEO-friendly
– Future-proof your site for growth
It also means some elements are set up in a particular way for good reason, to balance design creativity with functionality, and make sure everything continues to work as your business evolves.
In Short: We’re Your Guide, Not Just Your Designer
We know how tempting it is to focus on what looks “nice”, but a truly successful website goes beyond that. It’s about what feels good to use, what leads your visitors in the right direction, and what performs well under the hood.
So during reviews, we’ll bring all our experience to the table – design, usability, responsiveness, and strategy – to help shape the best possible version of your site.
Trust the process, stay open to our advice, and together we’ll build something that truly works… beautifully.