Writing Your Website Content for SEO Success #

When you’re writing your own website content, it’s important to think not just about what you want to say, but also about what your ideal client needs to hear.

Good content should be clear, helpful, and written for real people, with a few simple SEO techniques sprinkled in to help your site get found on Google.

Focus on Clarity First #

– Always write with clarity and purpose
– Think about the questions your audience might have and aim to answer them clearly and simply
– Avoid jargon, keep sentences short where possible, and use a friendly, natural tone
– Clear content helps both your readers and search engines understand what your site is about

Use Location Keywords #

– If you serve a specific area, include your location naturally within your text
– Mention your town, city, county, or region in headings, opening paragraphs, and throughout the page
– For example, instead of just saying “Wedding Photographer”, use “Wedding Photographer in Manchester” where it fits
– This helps local clients find you more easily when they search online

Be Specific About What You Offer #

– Clearly describe your services or products
– Think about the exact words someone might type into Google when looking for what you offer
– Include those phrases naturally in your copy
– For example, use terms like “handmade silver jewellery” or “custom gold rings” instead of just “jewellery”

Use Headings to Structure Your Pages #

– Headings help break up content and make it easier to read
– They also help search engines understand the structure and topics on your page
– Use headings to introduce new sections and keep them descriptive
– Include relevant keywords in headings where it feels natural

Think About the User Experience #

– Always write with your ideal client in mind
– Ask yourself, “Is this helpful?” and “Does this answer what someone might be looking for?”
– Helpful, well-structured content keeps readers on your site longer
– A positive user experience sends strong signals to Google and supports your SEO

Final Thoughts #

You don’t need to overthink SEO or try to force keywords into every sentence. Focus on creating clear, helpful, and authentic content. Use keywords thoughtfully to guide the right people to your site.

Need a Little Extra Help? #

If you’d like support with your content, we offer a Copy Audit Service, where we review your writing and suggest simple edits to strengthen both SEO and user experience.

Or, if you’d prefer to hand it over completely, our Done-For-You Copywriting Service delivers polished, SEO-friendly content tailored to your brand, tone, and goals.

Just let us know which option suits you best, and we’ll be happy to guide you.