Whether you serve a specific local area or a wider region, adding location-based keywords to your website can help the right people find you, especially if you’re a service-based business.

What Are Location Keywords?

Location keywords include the names of:

– Towns and cities
e.g. “Leamington Spa”

– Counties or regions
e.g. “Warwickshire”

– Local landmarks or neighbourhoods
e.g. “near Draycote Water”

These keywords signal to Google that your site is relevant to people searching in that area.

Why Use Them?

– Improves Local Search Ranking
Helps you show up in searches like “copywriter in Rugby” or “best cake maker near Stratford”

– Connects You with Local Customers
Targets people who are more likely to use your services

– Builds Trust
Local businesses feel more approachable and credible to nearby clients

Where to Include Location Keywords

– Page titles and headings
– First paragraph of content
– Meta descriptions
– Image alt text (if appropriate)
– URL slugs (e.g. “…/warwickshire-brand-photography”)

Quick Tips

– Use specific place names rather than broad terms like “UK”
– Don’t overdo it, natural placement always works best
– If you serve multiple areas, create a dedicated page for each one

Including your location in your content is a simple but powerful way to help people in your area discover your business.