The Build Phase #

Once the design meeting is complete and everything is signed off, it’s time for us to dive into the build.

This is where your website truly starts to come to life. Using everything we’ve discussed – your content, imagery, brand direction, and design preferences – we begin constructing a fully functional, responsive website that looks beautiful and works seamlessly.

What Happens During the Build? #

We don’t just drop content into a template. We carefully craft each page to align with your brand, user experience goals, and visual identity. During this time, we’re also creating any bespoke assets needed for your website – including icons, backgrounds, image treatments, or styled graphics – all designed to tie your brand together across platforms.

In addition to the build itself, we:

– Set up and integrate any third-party tools or systems such as booking platforms, email marketing, or social feeds
– Optimise your site for performance and loading speed
– Ensure responsive design across mobile, tablet, and desktop
– Create a brand asset folder for you, containing any new graphics or visual elements used on the site, so you can reuse them in future marketing

Internal Testing and Quality Control #

Before anything is shared with you, your site goes through a detailed internal test phase. We check layout, functionality, mobile responsiveness, and browser compatibility to ensure everything is working exactly as it should.

This helps us catch any small issues early, so what you see in the review phase is as polished and close to final as possible.

Once internal checks are complete, your site will be ready for the first full walkthrough and client review – which we’ll cover in detail in the next stage.