Website Copywriting Guide #
Helping you write clear, confident content for your new website
Writing your own website content can feel overwhelming, but it doesn’t have to be. This guide will walk you through the basics so you can write with clarity, purpose, and a little strategy.
1. Start With the Essentials #
Make sure you clearly include:
– Your business name
– Your full name (especially on the About page)
– Where you’re based or the area you serve (great for local SEO)
– What you offer and who it’s for
– How people can contact you or work with you
These small details build trust and are often missed in DIY copy.
2. Write For Your Reader #
Write as if you’re speaking directly to a potential client. Keep it friendly, clear, and avoid jargon unless your audience expects it. Think about:
– What questions do people always ask you?
– What problems are they trying to solve?
– What outcomes do they care about most?
Frame your services around how they help or benefit the reader.
3. Page-by-Page Structure #
Homepage
– Clear headline (what you do and for who)
– Short intro
– Key services or offers
– Testimonials or proof points
– Call to action (what should they do next?)
About Page
– Who you are
– Why you do what you do
– Your values or experience
– A personal photo (optional but helps build trust)
Services Page
– List each service with a short, clear description
– Focus on results and benefits, not just features
– Include a call to action or next steps
Contact Page
– Contact form or email
– Phone number (if relevant)
– Social media or booking links
– Location (if you’re local or have a physical base)
4. Basic SEO Tips (Nothing Techy!) #
You don’t need to be an expert, just follow these simple steps:
– Use your business name and your own name naturally in the copy
– Mention what you do and where you’re based (e.g. “Garden Room specialist in Warwickshire”)
– Use headings to break up sections
– Each page should have a clear topic or focus
– Write for people first, Google second…clarity always wins
5. Keep it Simple #
– Short paragraphs
– Simple language
– Use subheadings to break up longer content
– Avoid filler, every sentence should have a purpose
6. Final Tips #
– Start rough, get your ideas down first, then refine
– Read it aloud, this helps catch awkward wording
– Ask someone else to read it, do they “get it” quickly?
If you’re stuck, don’t worry. We also offer copywriting support and content audits as add-on services, just let us know if you’d like help shaping what you’ve written or handing it over completely.
You’ve got this – and we’re here to help if you need a nudge in the right direction.