There’s nothing worse than a massive and untidy website, with loads of unnecessary pages. Not only does it look unprofessional, but it loses you customers.
Over 50% of all your visitors will spend less than 30 seconds on your website before before losing interest and leaving.
Shocking I know, and you may have already broken out into a sweat thinking about your 20 page site which really just repeats the same information over and over again!
Fortunately, more and more businesses are finding a simple solution for this issue by deploying one page websites. I love them… it’s not for everyone, but for some products and services it’s the perfect solution.
The term ‘one page website’ is exactly what it says on the tin, its a single scrolling page with several sections. It still has a menu so you don’t have to scroll up and down to find everything. In order to properly develop and deploy one, you do need to put quite a lot of consideration into what you’re doing and how you’re going to achieve it, but the effect can be fantastic, giving your site visitors a clean and simple way to navigate through your site.
Here’s a couple I prepared earlier….
The site combines all the best bits of a one pager, plus a few extra pages, because we really needed them, its beautiful and simple and works brilliantly, even if I do say so myself!
Proof that you can even sell a product on a one pager. This site provides everything the visitor needs to complete their purchase journey, an introduction to the company, how the service works and purchasing options.
There are a huge number of businesses that have recently adopted the one page website — although larger multinationals have also begun to implement temporary deployments of one page websites as preview pages and placeholders to kick start promotional activities prior to a big launch.
Creating a one page website is nearly always going to be a faster (and possibly cheaper) way than taking the time to create a larger website filled with smaller pages. The design process normally takes a bit longer when crafting a one page website, because putting it together can be a bit more complicated. But in the long term, it’s usually a quicker option.
One page websites are also far easier to maintain when content needs updating, because it’s all in one, easy-to-find location.
If it’s right for your business, a one page websites can be a dynamic and refreshingly simple marketing tool with which to further your business.